Olivier Giugni, the unconventional floral designer behind L'Olivier, is a long way from Brignoles, the Provençal village between St Tropez and Aix-en-Provence where he grew up. Since his first creation, Olivier has disrupted the floral world by reinventing arrangements and infusing them with an avant-garde artistic vision.
Olivier pioneered the leaf wrapped vase, an innovation that adds a striking sense of depth as well as movement and has become one of his trademarks. The warmth, whimsy, style and bursts of color this floral artist brought from his native Southern France are unmistakable. “Les couleurs c’est la vie!” he exclaims. His mantra: life is color and color is life.
This self-taught artist’s talent was first recognized by the legendary Pierre Cardin, who hand-picked Olivier to create the look of Les Fleurs de Maxims in Paris and Tokyo prior to opening on Manhattan’s Madison Avenue.
Since 1986, Olivier’s innate elegance, originality and his unique approach has brought sophistication and joie de vivre to the Big Apple, his adopted home.
Photo by Pamela Berkovic